The Story

I founded Sally Lane Jewellery in 2015 after creating a style of jewellery that matched my ambition within the work place; to succeed without emulating macho behaviour; to be Strong Yet Feminine.

Ultimately inspired by another woman in the industry, who left a senior position to follow their dream of curating their own photography gallery, I decided to turn down a senior role in New York to finally dedicate 100% of my time to Sally Lane Jewellery in April 2017.

Now the very brand essence is women telling other women stories to inspire them to take an honest look at their life and make changes to make them happier and healthier. The designs are Strong and also Feminine; bold but understated; wearing Sally Lane Jewellery empowers the wearer to do whatever they set out to achieve by reminding women of their own inner strength.

Recently speaking at the annual Facebook Women in Media Conference on 'Disrupting Yourself', I am passionate that we should take a step back from our lives and ensure we are being true to our real selves. It is all too easy to conform to succeed; women telling other women stories is the key to inspiring strength without a need to change our character – we do not need to emulate macho behaviours to succeed but rather we should encourage more feminine ways of doing business. Being empathetic, gentle and nurturing (the definitions for 'femininity' in the dictionary) do not contradict strength (only listed under 'masculinity'), anything but! We need a balance of both in all areas of life.

If you are keen to be inspired by other women’s stories, keep an eye out on the events page for upcoming talks; I frequently speak at and host panel events with other Strong Yet Feminine women.



If you wish to hear more about the concept of Strong Yet Feminine, listen to my radio interview with Hazel Butterfield here.

The triangle is the centrepiece for Sally Lane Jewellery because it so perfectly expresses strength and elegance in its form. It breaks the mould from the traditional circle which is so widely used in jewellery and flaunts daring with its beautiful but pointed angles. This is jewellery for women who are in control of their own destiny.

The jewellery uses Sterling Silver and 18k Gold Plating, to create affordable luxury. Every piece can be worn in the day time, but also looks incredibly glamourous with an evening look; in every situation it says ‘something’ about the wearer while remaining understated.

Behind each piece, and Instagram post, there is a positive message for life.

It was important for me to create a collection that is classic, elegant and yet makes people look twice. Often jewellery that stands out is not appropriate for work and can look tacky…or it is in such a high price bracket that the investment is just too great to justify.

The bold, chic look is very much inspired by my love of both the French and Danish style; these designs will stand the test of time, and add a certain je ne sais quoi to any outfit. I love how it can subtly give away a mischievous character underneath an otherwise professional and serious veneer. I always get double glances when I’m wearing my jewellery, so if you don’t like being looked at, this isn’t for you!

Having also studied counselling as a part-time course for two years, the element of inner peace is key to my work. Feeling that I am more in tune with myself and my passions than ever before, and having heard from other women who have gone through this wonderful journey of self-discovery and acceptance, my collection is a celebration of Strong and Feminine women.